Bobbie hit the market in January of 2021, and by March, there were over 7,000 people on a waitlist for the subscription-based formula brand. In less than 10 months, it was being used by babies in all 50 states, gaining the support of big names like Lauren Dern, Gwyneth Paltrow, and Tan France. So what is it about Bobbie that attracted so much attention? For starters, the sleek, millennial-esque brand is the first European-style infant formula to become available in the United States. But it’s so much more than that. Many parents also struggle to find U.S. formulas that they feel comfortable feeding their babies. These two reasons are ultimately what inspired fellow moms and former Silicon Valley co-workers Laura Modi and Sarah Hardy to develop a European-style baby formula manufactured here in the US, inspired by modern parenting. This is one of the reasons Bobbie Infant Formula quickly became a hot-ticket item. Bobbie offers a solution for U.S. parents searching for E.U. products, without the risks associated with illegal importation. Bobbie is safe, U.S.-manufactured (in Vermont), and available by subscription while meeting USDA Organic, Kosher, and FDA quality standards. The level of passion and expertise behind Bobbie is simply unparalleled, with a female-founded team of scientists, regulatory experts, marketers, and innovators who used their own feeding experiences to create a better option for health-conscious U.S. parents. When moms with a purpose joined together, the result was a brand so great that it led to a 7,000-person feeding frenzy—literally. Ryan is passionate about holistic health, fitness, and spiritually-centered living. She loves using her knowledge and personal experience to help others improve their well-being. When she’s not working or studying, Ryan can be found traveling to new places, snuggling her dog, or experimenting with gluten free, vegan baking.
